Big groups have consultants and IT departments to get ready for the new law. You probably don't — and that's fine. Trama is made for small and mid-sized brands, artisans and manufacturers who need to comply without hiring anyone.
You have a collection, a few hundred references, and the EU deadline approaching. You don't have a data team. Trama starts from your spreadsheet and produces the passports, without you becoming a regulation expert.
You work made-to-measure or in small runs, with a supply-chain story worth telling. The passport also becomes a way to show quality, not just an obligation to tick off.
You produce for other brands and they're already asking for structured data. With Trama you deliver it ready — spec sheets in, compliant passports out — and become the easy supplier to choose.
The big platforms (Circularise, EON and the like) are built for giants: dedicated sales rep, price on request only, months to onboard. Trama is self-serve, per SKU, starts in days. Built for the mid-market they ignore.
A spreadsheet isn't a passport: no unique identity, doesn't open from a QR, doesn't track sources, doesn't update. And at a few hundred garments, «by hand» doesn't hold. Trama starts from your spreadsheet and makes the real artifact.
Anyone selling you «ESPR compliance» today is selling smoke: the final rules aren't here yet. We genuinely get you ready — data aligned to the standards, a schema that updates — and we're honest about what's certain and what isn't.
From 2028 the digital passport will be mandatory for garments sold in the EU. But «ready in 2028» means rushing through your back catalogue at the last minute. Whoever structures their data now arrives calmly, one collection at a time — and in the meantime already has a QR that tells customers about their garments.
Tell us who you are and what your collection looks like: we'll tell you how Trama fits your case and prepare a quote.